Is Sikes Another "Balloon Boy"?

Recenly reborn TTAC and Jalopnik have been digging around to see what they can find out about Mr. Sikes, the "I can't stop my Prius" guy, and what they are finding isn't pretty.  It looks more and more likely that Sikes is a gold-digger.

But even if he is... how did he manage to burn his Prius brakes?  Shouldn't that be impossible?

TTAC story here, Jalopnik here.