Jalopnik's Many Faces

Jalopnik, on the 2009 Car Of The Year Award winning Hyundai Genesis:

There was an audible "Wooohhhh" sound when they announced the Hyundai Genesis as the 2009 North American Car Of The Year moments ago, marking the first win and nomination for a Korean automaker.

The Genesis benefited from the new factor as well as the fact one of the other nominations, the Ford Flex, is barely a car and based on a familiar platform. As much as we were holding out for the Volkswagen Jetta TDI, we hope, like a pre-Departed Martin Scorsese, they're just happy to be nominated. Score one for the Koreans. You can read our Hyundai Genesis review for our impressions.

Unlike other award ceremonies, we'd point out, the NACTOY is an actual contest with real journalists nominating and voting for the vehicles so this isn't just a headline grabber.

Jalopnik, on 2010 TOTY winner, Ford Transit Connect:

While a Chevy PR staffer yelled "F***!" in the crowd, the Ford Transit Connect, the Traverse-besting little-commercial-van-that-could, picks up North American Truck Of The Year. The Ford Fusion Hybrid, predictably, picks up Car Of The Year. We're predictably bored.

Frankly, we're nonplussed by Ford picking up both awards. NACTOY's a joke — picked by insiders for insiders. In fact, if the award weren't handed out at the Detroit Auto Show by the head of the Detroit Auto Show it wouldn't be worth a damn thing.

Not that we're complaining — we love the Transit Connect and the Ford Fusion Hybrid's an impressive beige car disguised as a Game Boy — but seriously, the award's not worthwhile to anyone but the marketing folks.

So, which is it, Jalopnik?  Is the COTY/TOTY thing a joke or not?